With reinforced hygiene measures and a bit of inventiveness, farmers and short circuit structures continue to supply their usual customers, but also capture new consumers who are limited in their travels. A win-win choice that allows us to eat seasonal products while supporting the producers of our territories.
In 2016, there were 106,018 farms in short circuits*. Since mid-March 2020, more and more consumers are turning to this type of marketing, which they consider safer. La Ruche qui dit oui, Bienvenue à la ferme, or AMAPs (Associations pour le maintien d’une agriculture paysanne), which specialize in the distribution of producers’ baskets without intermediaries, have seen demand grow and new suppliers and buyers appear.
The Fresh and Local platform
Market gardeners, meat producers, wine producers… Since January 2021, the “Fresh and local” platform has been listing producers and direct sales outlets throughout France. Launched by the Ministry of Agriculture and Food in partnership with the Chambers of Agriculture, it allows consumers to find fresh and local products located near them.
Local producers on the map
The proliferation of interactive maps demonstrates the diversity of local food offers throughout the country and the importance of maintaining these local channels. They serve as a directory of producers, points of sale and tools for ordering and paying online.
The “Solidarité producteurs locaux” (Solidarity with local producers) card puts farmers, local grocery stores and transporters in touch with each other so that they can find new outlets during this period. Other cards are an opportunity for consumers to (re)discover the sales channels around them: “Le Marché vert“, “Mes producteurs“, “Solidarité Occitanie alimentation“, “Manger local à Lyon“, “Produits frais et locaux du Val de Loire“, “Producteurs confinés / Dinan“, etc.
All these tools are also outlets for all the producers who used to sell their produce mainly to restaurants and canteens.
Mobile applications to facilitate local supply
To help food shops and restaurant owners sell locally, digital delivery applications offer their services free of charge. Epicery allows you to order online from your local shopkeeper and have your goods delivered to your home or to collect your food by Click & Collect from a local shop.
Home deliveries of meals are governed by a guide to health precautions drawn up by the Government. Simple gestures can be used to avoid any contact between the restaurant owner, the delivery person and the customer during distribution.